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If you're using Shop Pay, you're probably destroying your ROAS without knowing it
If you've been wondering why your ad campaigns aren't scaling despite showing purchases in your dashboard, this could be why.I keep seeing the same critical issue destroying ROAS across Shopify stores - especially if your customers are using Shop Pay, Apple Pay, or PayPal.
Yiqi Wu (Aimerce.ai)
Why are we still using Google Tag Manager, when we can use 1-click install apps?
I recently partnered with Sabir Semerkant on his well known Rapid2x program. In one of the workshops, Sabir instructed the class to remove Google Tag Manager. I fully agree with this decision, from a technical point of view.
Yiqi Wu (Aimerce.ai)
